How to increase car wash profitability?

How to increase car wash profitability?

One way to improve revenue is to modernise your car wash. A well-kept car wash, fully equipped with modern payment methods and attractive wash programmes, is the calling card of a well-run business and something that draws customers in.

If your car wash is currently 5–10 years old, start thinking now about modernising or expanding it. If it is more than 10 years old, consider replacing the technology completely. Why? Because old, outdated wash technology has no chance of competing with the latest technological solutions. The same goes for car wash software. The pace and scale of change over the last decade have been enormous.

Where to start?

Prepare a preliminary cost estimate for the planned modernisation. We will help you with that – just send us a request for quotation. You will find the form on our car wash modernisation page.

Having the infrastructure in place – the floor slab, the canopy and the technical room – will greatly reduce the cost of the new investment. In that case it will mainly come down to replacing the technology and visual changes.

Your car wash should be clearly visible from a distance, so it is a good idea to add LED lighting in selected places, e.g. between the bays and on the attic. Refreshing the banners by replacing them with new ones will also be necessary.

All of this is worth taking care of, because we know from experience that clean, well-maintained sites are more popular and attract more customers.

How long does a car wash modernisation take?

The installation stage usually takes from a few days to a couple of weeks and requires the involvement of several teams. The time depends, of course, on the size of the car wash and the scope of the changes.

Preparatory work starts much earlier, of course, and you should usually allow anything from a few weeks to several months for this stage.

A BKF car wash modernisation does not always require closing the whole car wash during installation. If you take care of the logistics of the changes and the presence of the individual teams, the modernisation on site can be carried out in stages.

It is a good idea to inform customers about any significant change to the car wash's opening hours. Use this time to communicate with customers more intensively than before – that way they will follow the changes as they happen and take part in the reopening of the site.

How much can you gain from modernising a car wash?

The average payback period is between 1 and 2 years, but as always everything depends on the location of the car wash, the traffic volume and your marketing activities.

The car wash in Szczecin, Poland, won new customers thanks to, among other things:

• replacing the wash technology,
• adding new wash programmes,
• introducing new payment methods,
• a refreshed look with a new attic and banners,
• marketing activities on social media.

Ask us about modernising your car wash

MODERNISATION – FORM