28 Aug 2020news products
Before we move on to the topic of payments at BKF car washes, it is worth quoting data from the latest report “Digital Payments 2019”, which shows e-trends in Polish behaviors. The report shows that the most important product that enables non-cash transactions in Poland is still the payment card. Last year, 48% of Polish declared having such a card. This is 8 points more than in 2018. This trend has continued to grow over the last few years and is also well visible in the statistics of payments at BKF car washes, which we will write about below.
Customers of BKF touchless car washes, have a wide range of payments to choose from. Starting from traditional cash payments to secure touchless payments (payment card, loyalty card, BE LOYAL mobile application).
Below you will find data which show the share of particular payment methods and their change over time (year to year).
Share of payments at BKF car washes between January and July 2019:
Share of payments in BKF car washes between January and July 2020:
There is a noticeable increase in non-cash payment methods. In the indicated period we recorded a 25% increase in card payments and a 52% increase in application payments.
Today we know that the BE LOYAL application is already used by over 3.5 thousand customers, and the time of the epidemic radically accelerated the decision to open an account in the application. As a result, the number of new users has increased, as well as the activity of already registered users.
With the onset of the pandemic, in the period from 1 to 15 March 2020, compared to the period from 1 to 15 February 2020:
The conclusions are as follows: Customers of BKF car washes consciously decide on the contactless payment method. The trend and research is one thing, but we also have no doubt that the customer’s decision was also significantly influenced by the epidemic.
More information about the application can be found on the BE LOYAL product page.